Client
The Australian Greens
Engine
Commercial
Scope
Created and produced end to end
Status
Ongoing series
The situation
The Australian Greens wanted a speaker series that built profile and engaged supporters without draining the budget.
What we did
Commercial
We created and produce The Green Room end to end, format, booking, production and commercial model. The series has featured Owen Jones and Gary Stevenson, with two further editions in October headlined by Caroline Lucas and Abby Martin, and more leading figures from the global left in discussion.
The result
A large, engaged live audience and strong revenue from its first edition.
The unexpected result was its value beyond fundraising: the series became a genuine brand and profile asset for the party, not just a revenue line.
What it proves
A self-funding event that also elevates the organisation behind it. The commercial engine working in service of the mission.