Client
State Library of New South Wales
Engine
Communications
Scope
Media and communications for the 200th anniversary program
Year
Bicentenary program
The situation
One of Australia's oldest and most significant cultural institutions marked its bicentenary with a major program of photography exhibitions.
A milestone year that needed its story told widely and well.
What we did
Communications
Led the communications and media strategy around the anniversary exhibitions, shaping how the program was understood and covered, and bringing the bicentenary to a broad public audience.
What it proves
Senior communications for a major cultural institution. The communications engine, working.