Client
Vivid Sydney
Engine
Communications
Scope
Earned media strategy
Status
Current engagement
The situation
Vivid Sydney is synonymous with light.
The opportunity is to broaden the story around everything else the festival has become, music, food, ideas and cultural programming.
What we did
Communications
We deliver the earned media strategy for Vivid Sydney, work our communications lead Brid Walpole has driven across recent festivals.
Rather than treating the festival as one enormous announcement, we build distinct editorial stories around different parts of the programme, including Vivid LIVE at Sydney Opera House, giving media and audiences multiple ways into the festival.
The result
A communications architecture that takes the Vivid story beyond its light installations.
Into music, culture, food and ideas, creating more reasons for different audiences to engage.
What it proves
Big cultural events do not need one story. They need a communications architecture that makes hundreds of moving parts feel coherent.